I have had the pleasure of working for Ford's Theatre for eight years as the Lead Digital Content Manager. The position demanded a strong ability to think creatively and manage multiple projects on tight deadlines. In this role, I had the chance to work closely across all departments, help secure multiple digital focused grants, help to create and execute a five year digital strategic plan and launch the company's website, and other digital initiatives. My daily tasks involved maintaining the institution’s website and digital platforms, developing content strategies, collaborate across departments to conceptualize and produce videos, send weekly email marketing campaigns, and make data and SEO driven recommendations to improve their online visibility.
I founded an award-winning social jewelry making company, Beads & Bubbly, that hosts parties perfect for a girls night out or any occasion. Each event includes all materials and tools for attendees to create their own piece of jewelry designed by local artisans at local bars and restaurants. We put the fun in functional art. My role with the company included developing the business plan, creating the brand identity, developing the company website and all digital platforms, performing the day-to-day marketing and event responsibilities, and running each event. The company has a lot to #BeadHappy about, we have been featured in The Richmond Times, mentioned in The Washingtonian, worked with Destination DC, featured guest on Jewelrosophy 260 podcast, and more!
Bridges of Understanding, a non-profit dedicated to fostering a better understanding between the American people and people of the Arab world, hired me to co-create a new logo that spoke to the organizations mission and direction. The project evolved into redesigning the organizations website including a new content strategy and site structure. To improve the organizations overall digital marketing, I updated their email campaigns by hand-coding them to be mobile friendly and produced short videos, and imagery, to use on social network and blog. This project was completed within two months. My work with the organization continued for an additional two years to provide support in website updates, sending monthly newsletters and one-off projects, such as photography for their annual conference in Washington, DC.
As the Web Editor/Designer for the Feminist Majority Foundation (FMF) and Ms. magazine I applied my knowledge of HTML and CSS to create attractive email campaigns and co-managed six of the organizations websites. As a visual artist, my graphic design skills and education in marketing were used to create promotional materials, direct mail pieces, event websites, and to redesign existing sites. As a result of my efforts, the companies online fundraising increased (on average) an additional $20,000 per month during my time at the company. I also had the pleasure of being a part of FMF’s rebranding in 2009, which I independently managed for four months in the absence of our IT Director. Another major achievement was creating a monthly digital subscription of the magazine for the Ms. in the Classroom.
I had the pleasure of working with Parnon Estates to develop a comprehensive strategic marketing plan that would set them on a path to meet their business goals and increase brand awareness in the United States. As part of the process, my work included building a customized Shopify website that focused on clear calls to action, improved SEO and would enable the company to easily make website updates and improvements. During the process, I also put together a digital documentation guide to enable the business to maintain consistent records and gives them the ability to share with any future vendors or internal hires. My graphic design skills were also utilized to create a new 3 liter can wrap label.
I had the pleasure of working with the Founder Mieka to develop a comprehensive strategic marketing plan that would help her achieve the goal of becoming a known thought leader on the subject of the neuroscience of emotional intelligence. Our work together also brought clarification to the educational offerings and types of resources her company planned to offer in the immediate future with a scalable growth plan for over the next few years. Through the process of defining her mission, goals, audience, and market position, Mieka decided that her current business model and company's brand needed to be rethought, which is how Frankly EQ came to be. With a new business name that reflected the company's values and direction, visual brand identity, and strong strategy, I helped to launch a new website that met the business' immediate needs and budget with an understanding that it will evolve with the company. My work with Frankly EQ will continue on a limited basis to see the strategy outcomes through.
Worked with this empowering, women-owned business to help create a stronger content strategy, images and promotion.