Frankly EQ
Strategic marketing plan and rebranding for the forward feeling company, Frankly EQ, founded by emotional education pioneer, Mieka Briejer.
I had the pleasure of working with Mieka to develop a comprehensive strategic marketing plan that would help her achieve the goal of becoming a known thought leader on the subject of the neuroscience of emotional intelligence. Our work together also brought clarification to the educational offerings and types of resources her company planned to offer in the immediate future with a scalable growth plan for over the next few years. Through the process of defining her mission, goals, audience, and market position, Mieka decided that her current business model and company's brand needed to be rethought, which is how Frankly EQ came to be. With a new business name that reflected the company's values and direction, visual brand identity, and strong strategy, I helped to launch a new website that met the business' immediate needs and budget with an understanding that it will evolve with the company. My work with Frankly EQ will continue on a limited basis to see the strategy outcomes through.
I had the pleasure of working with Mieka to develop a comprehensive strategic marketing plan that would help her achieve the goal of becoming a known thought leader on the subject of the neuroscience of emotional intelligence. Our work together also brought clarification to the educational offerings and types of resources her company planned to offer in the immediate future with a scalable growth plan for over the next few years. Through the process of defining her mission, goals, audience, and market position, Mieka decided that her current business model and company's brand needed to be rethought, which is how Frankly EQ came to be. With a new business name that reflected the company's values and direction, visual brand identity, and strong strategy, I helped to launch a new website that met the business' immediate needs and budget with an understanding that it will evolve with the company. My work with Frankly EQ will continue on a limited basis to see the strategy outcomes through.
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